Vitamin K2 awareness continues to grow in the US supplements market, but most products today rely almost exclusively on MK-7. This webinar explores why MK-4 represents the next strategic opportunity for brands, particularly within emerging positioning areas such as healthy aging, brain health, and longevity.

During this session, we will review the scientific mechanisms and clinical evidence behind Vitamin K2 MK-4, its unique properties compared with other K vitamins, and its role in key health categories including bone, vascular, cognitive health, and aging.

We will also discuss formulation strategies, synergistic ingredient combinations, and positioning opportunities for US supplement brands, together with the supply and quality advantages of the SuanNutra–Menadiona partnership for the US market.